Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
In-mold labeling (IML) is a product decoration method that has grown in popularity over the past 10 to 20 years. Why? Because it can provide lots of apple-pie type of stuff—improved quality and shelf appeal, reduced waste, reduced cost, and better durability. Who can argue with that?
The IML process gets its name from how the label is applied to the plastic packaging container. The label is placed “in the mold” as the container itself is being formed.
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