Closeup on Synthetics

• The label is a shrink label, conforming to the package shape with the application of heat.

Synthetics also allow for increased efficiency, according to "The Future of Synthetic Papers," a study by Pira International (www.piranet.com), a consultant and information provider to the print, paper, and packaging industries. (For more information on the study, contact Stephen Hill on +44 (0)1372 802 025, stephen.hill@
pira-international.com.) "Prior to synthetics, printers would coat or overlaminate paper to achieve added durability or glass. Now, they gain these attributes with one stock. [Synthetic materials add] an added step on press, which increases turnaround speed and lowers cost." And, one less step can mean fewer materials used and less waste once the consumer is finished with the product.