Closeup on Synthetics
Synthetic materials remain good options for 
durability and can help in the fight for sustainability, But, a couple hurdles remain.
• The label needs to resist the harshness of the product in the package or the environment where the package will reside. Products like cleaning solutions, or packages that will be subjected to cold and wet environments, benefit from a synthetic label;
• The package label design has transparent elements; and
- Companies:
- Smyth Companies, Inc.
- People:
- Bill Orme
- Stephen Hill
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