Closeup on Synthetics
Synthetic materials remain good options for 
durability and can help in the fight for sustainability, But, a couple hurdles remain.
"We use synthetic film materials for a variety of label types, running the gamut of product categories and markets," says Bill Orme, marketing communication manager for Smyth Companies Inc., Minneapolis, Minn. (www.smythco.com). He explains that synthetic film labels are typically used for the following reasons:
- Companies:
- Smyth Companies, Inc.
- People:
- Bill Orme
- Stephen Hill
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