Sutherland Packaging Boosts In-store Displays with Innovative Pallet Skirts [Video]

Sutherland Packaging, a provider of corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, offers precise, high-impact direct print technology for corrugated pallet skirts. Ideal for the retail consumer products market and club store displays, the advanced five-color printing technology saves on both material costs and shipping times.

While Sutherland’s high-impact direct color printing is available for all sizes of displays and packaging (including single-piece, full-color towers), customers displaying food and other packaged products at retail locations such as club stores and supermarkets may find the cost and time savings for pallet skirts particularly appealing. Direct print technology removes the need for a lithographic label to be applied over corrugated substrates, effectively replacing litho dollars with just a few cents of ink. And whereas a typical pallet skirt may require four pieces of litho sheets to be glued together around the skirt, Sutherland’s large format graphic presses simplify the process by enabling the entire skirt to be printed in one pass.

Click here to watch a video showcasing Sutherland Packaging’s pallet skirt manufacturing process.

The one-pass direct printing process involves the pallet skirt passing through Sutherland’s large format conveyer and press system. Coated stock that allows ink to stay on the surface, in concert with extreme dryers on the press, promotes a glossy finish that provides significant visual pop to the finished product.

The cost savings to customers can be quite significant. Following an initial short-term investment in plating material, the monetary savings mount exponentially, depending on quantity and repeatability.

“We like to call this innovation a ‘bullhorn for your brand,’” says Paul Yost, CEO. “Our revolutionary one-pass, direct print technology leads to impactful consumer impressions for customers, while saving them significant sums of money. Here, the comparison between litho and one-pass direct leads to a truly clear choice.”

Source: Sutherland Packaging.