Sustaining Sustainability —Polischuk

During his presentation, Frost emphasized the environmental challenge faced by the pressure-sensitive (p-s) industry. Because of the release liner and diecut matrix associated with these labels, about 55 percent of the material ends up in the waste stream. Although all of this material is recyclable, Frost cited statistics that revealed only about 2.5 percent (50,000 tonnes) of the p-s waste generated in North America and Europe each year is being recycled. With major consumer products companies working hard to improve their sustainability footprints, this is clearly an area that needs to be addressed.