Sustainable Packaging: Eco-Friendly and Unbreakable

Safety is the top priority

The packaging manufacturers have come up with many innovations to demonstrate that safety and ecology need not be mutually exclusive. The U.S. company Sonoco, for example, will exhibit efficient packaging solutions in the form of its new True Blue Line at interpack 2011. According to company spokesman Jeff Schuetz, they are just as stable as their predecessors but contain less material or can be more easily recycled. The industry is already making appreciative use of this range. The German food conglomerate Kraft Foods recently started to use Sonoco-designed containers made of recyclable cardboard instead of tins for its coffee brands Maxwell House, Nabob and Yuban. Another example is Unilever, which has redesigned the plastic bottles for its Suave brand hair care products with the help of Sonoco: the new containers require 16 percent less material, but thanks to their new curved form they are more stable than their predecessors.