Sustainable Packaging: Eco-Friendly and Unbreakable

For the industry, the sustainability trend is both a curse and a blessing. On the one hand it has to develop new products and campaigns, incurring high costs. On the other hand, the increasing demand for sustainable products promises economic growth. This is why the financially strongest big companies such as Coca Cola, Kraft Foods and Unilever pursue comprehensive sustainability strategies. They support environmental, nature and aid organizations or provide development aid themselves. They also invest in more efficient production lines and packaging. “We will cut our materials consumption by a third by 2020,” promises Unilever CEO Polman.