Sustainable Packaging: Eco-Friendly and Unbreakable

Lifestyles are becoming greener

In addition to climate protection, social aspects play an increasingly important role. Modern consumers want to lead a more healthy life, and therefore value natural food products that are absolutely safely packaged and have a pure taste. For this client group, it is a matter of growing importance that product manufacturers demonstrate social engagement and offer “fair trade” goods. “We are seeing a trend towards ethical consumerism,” declares analyst Jens Lönneker of the Cologne market research company Rheingold. He has observed that fair trade is firmly established among LOHAS (consumers who aspire to a Lifestyle of Health and Sustainability). Now it is spreading to the “+18 year olds”, who prefer fair trade beer or lemonade in chic bottles over conventional soft drinks or lager.