Sustainable Packaging: Eco-Friendly and Unbreakable

Unilever’s primary motivation is not the conservation of nature, however, but economic success. For many consumers, sustainability has become an important purchasing criterion. Buyers who formerly seldom inquired about origin, type of production and packaging now put a high priority on ecologically and morally ‘clean’ goods. U.S. market analyst Pike Research estimates that global sales with sustainable packaging will almost double between 2009 and 2014, from $88 to 170 billion. “The environmental awareness of consumers has significantly increased as a consequence of the climate debate,” explains Pike Research President Clint Wheelock.