Sustainable Packaging: Eco-Friendly and Unbreakable

The Anglo-Dutch consumer goods group Unilever, owner of international brands such as Domestos household cleaner and Dove soap, is pursuing an ambitious strategy. It plans to double its worldwide sales from the current Euro 40 billion by 2020, and simultaneously to halve its carbon dioxide emissions by improving efficiency in packaging and production. Moreover, Unilever is assuming greater social responsibility. By 2020, for instance, it aims to have integrated half a million small farmers and traders in developing countries into its supply chain. “We intend to be a sustainable company in every sense of the word,” says Unilever CEO Paul Polman.