Green Go-Getters

Further, it's clear that the Green ink program and other eco-friendly initiatives will be an 'evergreen' element of Southeastern's operating philosophy, because environmental stewardship is now a fundamental print job specification. "Sustainability is here to stay," acknowledges Mader. "Consumers have steadily demanded that their packaged goods are less and less harmful to the environment." Moreover, working with an environmentally-conscious converter gives package end users yet another means for differentiation on the shelf. "[End users] demonstrate keen interest when we offer potential marketing ideas on how to utilize what we offer in their own interest for consumers," Mader relates.