Green Go-Getters

No greenhorn

For Southeastern Printing, the institution of the Green ink program marked the continuation of a long-standing commitment to environmental stewardship. "We have long been associated with the green movement," states Mader. Southeastern received its first formal recognition for this association with the 2007 attainment of certification from the Forest Stewardship Council (FSC), a private non-profit organization established to further responsible management of the world's forests. "FSC certification has brought us new business from various regions of the country that we had not expected," Mader adds. "Eco-conscious clients want their suppliers to be accountable for their environmental claims and this certification helped to jump-start our Green ink processes."