Green Go-Getters

The Green ink program also includes a provision to plant a tree on behalf of any customer that opts to include the program's logo on its labels. "Southeastern has had dozens of clients actually use our Green ink logo on their printed brochures or labels," notes Mackert. "Even though the actual product that the label is applied to may not be as eco-conscious as green consumers would prefer, the process of how the label was produced is as environmentally friendly as possible."