Green Go-Getters

In short, the Green ink program ensures customers are automatically steered toward production choices—including a roster of steadily more eco-friendly substrates—that conserve energy, water, and other natural resources; reduce waste; and prevent pollution. What's more, these choices have the potential to set customers themselves on a path to steadily stronger sustainability. At the completion of every job, customers are able to gauge their green performance through Southeastern's environmental benefits statement. According to COO Jack Mackert, the statement "gives Southeastern clients a quantifiable report, substantiating a stronger impact in their clients' eyes over mere environmentally slanted claims."