Green Go-Getters

Established in 2007, the federally registered program addresses the more obvious targets within the label manufacturing process for environmentally responsible measures, such as the implementation of low-VOC inks—but it also incorporates the more obscure steps in production, such as the sending out of pressroom rags for removal of hazardous chemicals, and the limiting of deliveries to off-peak hours in order to reduce driving times and, subsequently, carbon emissions. "It is our responsibility to educate our customers about the green efforts and practices we employ from start to finish, so they have a greater appreciation of the 'green' product we have produced for them," says Don Mader, Southeastern's president and CEO.