Reduce. Reuse. Recycle.

Where one can see a decent amount of labels is at the bar or at a social gathering. It is truly amazing what the “turnaround” time is on beverage labels. It’s not that long after seeing someone twist off a bottle cap that you can hear the clink of a bottle being chucked in the trash or, hopefully, a recycle bin. As with most food and beverages, the label serves its purpose for a brief time, and once the consumer enjoys the goodies inside, the package meets its thrown-away fate. With the abundance of packaging in the consumer world and with labels making up a big chunk of the package-printing industry, converters can really take advantage of the opportunities sustainability provides, while doing their part for the environment.