Sustainable Forestry Initiative Program Marks Record Growth

“More companies and more consumers are understanding the benefits of forest certification, and know that when they see the SFI label on a product – be it a juice box, printer paper or a two-by-four – that the wood fiber in that product is from a legal and well-managed source. Consumers are enthusiastically embracing SFI certification because they want to know they are buying forest products with a solid environmental pedigree,” said Larry Selzer, president and CEO of The Conservation Fund.