Rohm and Haas Steps Up Sustainability Efforts

PHILADELPHIA, Pa.—Specialty materials company Rohm and Haas is advancing its efforts to solve sustainability challenges facing customers in food and consumer product packaging, most recently evidenced by the company’s participation at the 2009 Sustainable Package Design Workshop + Designer’s Resource Expo in Clearwater, Florida. “A step-change in modern packaging solutions is well under way,” says Nancy Smith, commercial development manager, Packaging Adhesives for Rohm and Haas. And while consumers are baffled as to what constitutes green packaging, often citing paper or pressboard as their preference when these aren’t necessarily the best solutions, the industry needn’t be puzzled. According to Smith, “When and how best to achieve sustainable packaging goals is very doable and very important today. Our focus is on educating users on how advanced adhesive technologies and newer laminating products can best meet their sustainability goals, whatever they are.”