Advantage: Flexible Packaging
Sustainability and shelf appeal are two advantages flexible packaging can leverage as the economic recovery continues.
Market opportunities
As a packaging segment, flexible packaging offers a number of advantages. These include material source reduction benefits that appeal to sustainability efforts and continued distinctiveness on store shelves. In its "U.S. Converted Flexible Packaging to 2013" study, The Freedonia Group (www.freedoniagroup.com) predicts demand for converted flexible packaging to increase 3.4 percent per year to a level of $18 billion in 2013. According to the study, "Converted flexible packaging's source reduction capabilities will be increasingly important in light of initiatives by major retailers such as Wal-Mart to evaluate the packaging used by their suppliers in terms of environmental friendliness and cost reduction."
- Companies:
- Flexible Packaging Association
- People:
- John Baumann
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