Sustainability Watch

• In the U.S., consumer recycling rates are only 33 percent, versus nearly 70 percent in other parts of the world. In 2008, to help increase recycling rates in the U.S., Kraft Foods began partnering with RecycleBank, a company that rewards consumers for recycling. The more recycling consumers do, the more reward points they have to redeem. Kraft Foods has helped people recycle more than 400,000 tons of material.