Sustainability Watch

True Blue eco-friendly point-of-purchase displays like the one Sonoco's Global Services division designed and produced for Unilever's Vaseline® Sheer Infusion™ body lotion are helping customers and their retail partners meet their sustainability and sales goals. By redesigning an existing floorstand wing unit, Sonoco cut the paperboard required to produce the display in half—from 65.2 to 32.65 square feet—without sacrificing its ability to attract customer attention.