Show Me Sustainability

I came home from Labelexpo with my mission accomplished. I found a number of sustainable offerings, and some innovative ones at that. Still, I couldn’t help feeling that the showing of sustainable technology was fairly modest, especially with the attention given to “Gather On The Green,” which was publicized before the show. Maybe the reason why many companies briefly used the term “sustainability” without discussing
specific technologies is because their sustainable marketing strategies are still in the works. And, maybe I am just anxious to see these new developments. But, at a time where environmental matters are so pressing, I am surprised that more companies are not stepping to the front to lead positive environmental and business endeavors. I’d like to think that in the next year or two, we’ll be seeing more and more green technologies, as the country’s environmental priorities shift and companies understand how getting in on the action is good for business. That’s my hope at least. pP