Sustainability Watch

Birds Eye Reduces Packaging Weight

NORWALK, Conn.—M-real Consumer Packaging has helped Birds Eye achieve significant savings in packaging weight for its frozen food product range following completion of a project initiated in partnership with WRAP (Waste & Resources Action Programme).

An important criterion of the project was that weight reduction should be achieved without loss of stiffness and strength, vital for maintaining efficiency on the packing line and to avoid carton collapse in transit and distribution. pP