Sustainability Watch September 2010

P&G will source the sugarcane-derived plastic from Braskem SA, which produces the material using ethanol made from sustainably-grown Brazilian sugarcane. The pilot will be rolled out globally over the next two years, with the first products expected to be on shelf in 2011.

"This innovation is truly consumer-driven," says Gina Drosos, group president, Global P&G Beauty. "As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful. With this new packaging innovation, women can have confidence that their favorite brands are helping to make a difference."