Georgia-Pacific Helps CPG Companies Achieve Sustainability Goals and Maximize Shelf Appeal

Although major package redesigns require a larger initial investment, they typically yield more significant sustainability results. As new products are regularly added to retail shelves, having an eye-catching package becomes crucial to maintaining market share. Studies have shown that the best way to attract consumer attention is to revitalize packaging. By reducing overall material usage, incorporating new artwork and package redesign, brand-owners can present the product with a new look and feel. These changes will likely result in a refreshed product image, increase overall sustainability and ultimately improve sales.