Georgia-Pacific Helps CPG Companies Achieve Sustainability Goals and Maximize Shelf Appeal

By taking a closer look at the entire packaging supply chain CPG companies can achieve both profitability and sustainability goals without compromising the integrity of the product or its shelf impact. Even the smallest changes can yield significant results.

Small Changes, Big Results
There are several ways to optimize a package without incorporating drastic changes. A small package redesign usually goes undetected by the consumer and may not involve significant financial investments. Using a lighter-weight material can greatly effect sustainability results and reduce costs. Choosing an alternative material such as microflute can help to achieve sustainability results. The lighter weight material offers the strength of traditional corrugated and allows for superior graphic reproduction. Its benefits allow the package design to remain intact while offering clear sustainability results. Having an open dialog with your design team and supplier is critical to discovering the right opportunities for optimizing your package.