Georgia-Pacific Helps CPG Companies Achieve Sustainability Goals and Maximize Shelf Appeal

Packaging is typically the first point of contact a consumer has with a new product. Color, texture, graphics and branding all have the potential to make or break a sale. The typical consumer takes three to seven seconds to notice a product on a store shelf and make a purchasing decision. With so much of a product’s brand integrity tied to package design, any redesign—big or small—is an important decision.