Cradle to Cradle

Its conversion to using of renewable energy sources includes 85 percent wind power and 15 percent hydroelectric. This will offset more than 7,100,000 pounds of CO₂ per year, he notes.

Although the company had worked for many years to reduce internal factors that contributed to its carbon footprint, it took the additional step of neutralizing unavoidable CO₂ emissions by investing in a portfolio of independently audited, high-quality projects. By working with The CarbonNeutral Company based in London it is supporting a forestry project in Wales and a methane-capture project in Germany.