Cradle to Cradle
Now more than ever, one man’s trash needs to become another man’s treasure.
Tom Zumbiel predicts that the infrastructure for sustainability will continue to grow, just as the curb-side recycling infrastructure has gotten much better over time. “We have to operate with a headset of cradle-to-cradle versus cradle-to-grave; our waste is a raw material down the line. Sustainability is not a gimmick; it has to be addressed,” he summarizes. pP
- Companies:
- Potlatch Corp.
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