Cradle to Cradle

Bacchetta believes that sustainability will become an inherent part of our business and social cultures. “The sustainability movement has gained tremendous momentum due to a confluence of legislative, corporate, and consumer interests,” he states. He expects this to continue to grow over time.

Rebecci says that the strength of the sustainability movement will come from actions and results. “Sustainability will become ingrained in both corporate and social structures if we take positive, measurable steps and share the results with others. Not every action will culminate with a dramatic impact on the environment. However, add up many small steps and the cumulative effect will be just as powerful,” he says.