Cradle to Cradle

While the company had long incorporated sustainability into its processes, Bacchetta said it formally created a sustainability task force in early 2007. “There is a solid business case for sustainability,” he espouses. “It optimizes the value of packaging through every phase of its life cycle, from design to end of use. Through creative design, careful material selection, and best practices at the plant level, Diamond is able to minimize waste, reduce shipping costs, and increase efficiencies—all of which support a sustainable use of resources and cultivate a positive emotional connection to the brand. We see this as benefiting our customers, our company, consumers, and of course, the environment.”