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10) PARTNERING AND TRUST—A great deal of trust has to be put into the hands of a trade shop. If you have to blindly hand a disk to a trade shop, you need to have a high level of confidence that the job will be done right. Most artwork is set up incorrectly by designers, so the trade shop routinely has to pull the files apart, put them back together and make them work. If you can build a good working relationship with someone that you trust, this is easily the most important part of finding the right trade shop to work with.
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