Sussing Trade Shop Facilities

6) TURNAROUND—Get an idea of how long it will take to get proofs once you place a new order. Then find out how long it will take to get plates made once proofs are approved. In addition, find out what is considered "normal" turnaround and what is considered "rush"—and is there a price difference?

7) PROOFING—Cromalin, Color Key, Matchprint, Waterproof, Digital Waterproof, Kodak Approval, Digital Matchprint, Polaroid Polaproof, and Prediction ... the list of proofing options is ever-changing. Find out what the prospective trade shop will use as a proof. Then find out if your customer is happy with this type of proof. Next, find out if you are able to match this proof on press. If your customer is happy and you can match the proof, look no further.