Hammer Packaging Sets Sail for a Second Century in Business

When the company became the first packaging printer in North America to offer high-quality VSOP web offset printing with variable-sleeve technology and began manufacturing shrink sleeves in 2007, the move was met with skepticism by many of Hammer's industry peers. Confident in its ability to anticipate market trends, however, the company persevered. Today, Hammer operates no fewer than three VSOP webs, and its shrink sleeve business represents approximately 40 percent of the mix, with order volume growing at a rate of between five and seven percent per year. "Time has told the tale," Iovoli said. "We feel that the advantages of no cylinder or plate charges and combination printing have given us the value-added position we hoped for in this market. We hold a space no one else has approached."