Good To Go
“Assuming this is the case,” De Roeck says, “we have saved a lot of time in the design-to-shelf cycle and greatly reduced the risk of error. This translates immediately into dollars for the brand owner.”
By the same token, he explains, the same output the designer has been using to secure the brand owner’s preproduction approval could be recycled and reused to create complementary products such as in-store point-of-purchase (POP) displays. All this recycling and repurposing gives designers more time for creative work, rather than for performing mundane, mechanical tasks. Having the ability to pull logos and copy variations directly from a brand owner’s database still leaves the designer with responsibility for placing the copy on a label or package and integrating it into the overall design in an aesthetically pleasing way. The difference is that he no longer has to worry about typing errors or whether the copy is up to date. “The execution of a project is where software can make life a lot easier,” says De Roeck.
- Companies:
- Artwork Systems