Good To Go
Speed of execution is key to getting a product on the store shelf.
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According to De Roeck, “Designers will use as many colors as they need and Illustrator will permit them to make sure the design looks great. From a technical point of view, however, it may be totally unprintable. We employ a variety of prepress tools to separate the design file into the -appropriate inks, for example, and render it production-ready across multiple substrates and print disciplines. It is the function of prepress to make sure it all looks like the same brand. Color management is one very large area we can effectively automate.”
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Jean-Marie Hershey
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