Good To Go
Speed of execution is key to getting a product on the store shelf.
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An added benefit of virtual prototyping, De Roeck says, is that it enables the brand owner to see how the design will interact with a given retail environment, or even where the consumer may use the packaged product. What will it look like under fluorescent or incandescent light? How it will appear next to its close competitors? These are among the key factors brand owners consider when deciding to accept the design or ask for changes.
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Jean-Marie Hershey
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