Good To Go
Speed of execution is key to getting a product on the store shelf.
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In the meantime, responsibility for compressing time-to-market is being pushed steadily downstream, with the buck finally coming to rest with the printer, who must match whatever comes off the press to a given reference, then impose and finish the file as efficiently and economically as possible. “Converters have an opportunity to master the process in order to satisfy their brand-owner customers,” says De Roeck. “It’s also an area where converters can still make a competitive difference.” pP
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- Artwork Systems
Jean-Marie Hershey
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