Good To Go

When considering the gains and losses that result from automating the product development cycle, it’s helpful to take a look at what lies outside the realm of package production—namely, the creative process itself. As a package travels from a creative idea to the retailer’s shelf, the opportunity and challenge for suppliers of packaging preproduction software lies in identifying and eliminating steps in the development cycle that can compromise the integrity of the design process and prevent the speedy execution of a project.