Supplier News - September 2011
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According to industry consultancy Pira International in a study titled, "The Future of Digital Print for Packaging - Market Forecasts to 2014," the worldwide digital printing market for packaging and labels is expected to reach $6.75 billion by 2014.
With Xerox's digital packaging solution, printers can offer more short-run packaging options to marketers, addressing promotional needs ranging from nationwide launches and regional brands, to specialty items and prototype products. While there are a variety of applications, here are some examples:
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