Success With Rotary Screen Printing

While the benefits of the process have been many, there are several factors to consider before purchasing rotary screen units, McDowell said. "[ROI] will depend on how you price and sell this new capability. Inks are more costly and you use a lot more of it. Screens are costly and as a rule your press speeds are slower than flexo. If you are not already equipped with all UV curing on your press, this too will be an expense to factor into your ROI. You cannot price screen down-and-dirty and expect to achieve any type of ROI," he said.