Strong incentives for publishing industry 2.0

Océ, the official print partner of dip, will provide the drupa think tank with professional support. In the dip section presented by HP, exhibition visitors will gain a unique overview of the latest developments in diverse sectors of the print trade. Publishing houses, agencies and users will discover upcoming trends and learn how to tap into new opportunities. The drupa innovation parc presented by HP will be a magnet for attracting new target groups, such as customers in the print media trade and corporate publishers. The innovations presented for the first time at drupa by these newcomer exhibitors could well become industry standards in the future.