Strong incentives for publishing industry 2.0

“The range of themes will be decided according to market research and by surveying potential visitors. A precondition is that the presentation must involve an innovation specifically in the field of software and applications,” says Bernd Zipper. “Due to limited space, there is no intention to install large machines. Rather than the size of the presenting company, the deciding factor will be on the idea behind the product, the concept or the production process.”