Store Shelves are Sparkling

To take advantage of the demand for the shelf appeal that holographics can offer, suppliers are continually developing products to expand the application realm of these substrates. Graphic Packaging International recently developed Metallene™ X, a direct-print, heat-sealable holographic material that can be run on standard poly 2 cup machines. Previously, the use of holographic materials on cold cups was impractical because poly coating holograms to allow heat sealing dulled the colors and reflectivity of the material, reports Patti Gettinger, Sustain™ market manager for Graphic Packaging. Also, the use of holographic materials required a reduction in the run speeds of the cup machines.