Store Shelves are Sparkling

An additional challenging project implemented by PROMA Technologies was done for Molson Export, a company that was commemorating its 100-year anniversary. The company developed a highly successful promotion using contemporary holographic images that were based on actual labels from 1903, 1955, 1962, and 2003. An important challenge that was met came from the need to be compliant with Canada's stringent recyclability requirements. To test and verify label functionality and compliance, PROMA Technologies worked with Molson and the label printer, Inland Printing Co., to develop HoloPRISM holographic paper labels that met both the functional adhesion requirements, as well as removal under normal "returnable" soaker conditions.