Store Shelves are Sparkling

Evidently, the project was a success. "As a produce company, we would never have dreamed that we would receive emails from people about the product, but by creating a holographic label and kid-friendly characters, we are accomplishing just that," says Meade.

PROMA Technologies also worked closely with Hasbro to develop graphics for its Trivial Pursuit Pop Culture Board Game. To show that DVD technology was incorporated into the product, a custom hologram using HoloPRISM holographic paper was used on the package graphics. Once all parties involved were satisfied with the realism of the DVD image, a master hologram was made and the image was micro-embossed onto coated base paper. The paper was metallized and sent to Seneca Printing and Label where the holographic sheets were printed on a Heidelberg Speedmaster press using opaque white inks, followed by 4-color process printing.