Store Shelves are Sparkling

PROMA Technologies has done some recent work for customers in the produce, games, and beverage markets. Its #60 HoloPRISM® holographic paper was used to produce "dancing tomatoes" for Ag-Mart in its Santa Sweets label. The paper was flexo printed in 5 colors, plus a UV varnish.

According to PROMA, Robert Meade, executive vice president of Ag-Mart, first looked into the use of lenticular technology, but got the eye-catching movement and shimmer they were looking for with the holographic substrate, in a more cost-effective manner.