Store Shelves are Sparkling

The technology was on display at drupa at several booths including KBA, HP, Inca Digital Printers, and Zünd. The technology has been used with offset printing to create eye-catching images for food and beverage, personal care, secure printing, and luxury goods packaging applications. The Coca Cola Co. used HumanEyes 3D graphics in vending machines, while Unilver developed a point-of-sale campaign for its Dove product. According to HumanEyes, the Coca Cola campaign reported an 11 percent point-of-purchase sales increase in locations using the HumanEyes graphics.