Winning with Sustainable Packaging

Because sustainability is a start-to-finish proposition equal attention must be given to what goes into bringing products and services to the market and to what happens long after the package is opened and the product consumed.

Brand owners need to know about the truly sustainable options available for many products and that they do not have to sacrifice quality or performance. They also need to be educated with respect to what materials are available, how they perform in the marketplace and how to select the correct material for their applications. An excellent way for printers and converters to add value to their services is by offering expert advice about sustainable packaging options.